Kwop › For coaches and course creators

Kwop for coaches and course creators: see who almost bought your offer

You send traffic to a sales page, people read it, some click through to checkout, and a few pay. Stripe or Whop tells you who paid. Kwop shows you everything before that: how each prospect read your page, who reached checkout and left, which offer they picked, and who is worth a follow-up today, with the email written from their own visit.

What your payment dashboard can't tell you

If you sell a course, a coaching program or a membership, your numbers stop at the sale. You don't see the prospect who read your sales page twice, picked your top tier, opened checkout and closed the tab. That person is often your easiest next sale.

Kwop records every visit to your site like a video (session replay), then connects those visits to who paid and who didn't, yet.

Watch how prospects read your sales page

Open any visitor and press play: their cursor, scroll and clicks, at up to 8x, idle moments skipped. For a sales page, that answers what you usually guess at:

• Where do people stop reading? Do they reach your testimonials, curriculum and price, or leave halfway?
• What do they hesitate on? Long pauses on the price, a FAQ opened three times, a scroll back up to the guarantee.
• Phone or desktop? If your traffic comes from Instagram or TikTok, many prospects read your page on a phone. Each replay shows the device and where the visitor came from (Instagram, TikTok, Google, direct…).
• Is something broken? Rage clicks are flagged, so a dead buy button or a failing promo code shows up with its replay.

One limit: Kwop records your page, not the inside of an embedded video player, so it does not report VSL watch time. You do see whether people scrolled past the video and whether they went on to the buy button.

See who reached checkout, and which offer they picked

Funnels show how many people reach each step of your path to purchase (for example Visit, Pricing, Checkout, Paid) and how many you lose at each one, with the replays of those who left.

On Pro, Kwop also knows which offer each person was about to buy. It reads your plans and prices from Stripe, Whop or Shopify, so a click on a Whop plan link or a Stripe Payment Link counts as picking that exact offer at its exact price. The revenue page then ranks every product and plan by conversion, with the money left at checkout by people who picked it and didn't pay. Useful when you sell a course, a group program and a premium tier, and want to know which one converts.

Know who to follow up, and what to say

Every visitor gets a buying-intent score from 0 to 100, based on how far they went in your funnel, how often they came back, how many pages they saw and whether they left their email. Hot leads are people with a high score who left their email and did not pay.

On Pro, Kwop writes a follow-up email for each hot lead from that person's own visit: the offer and price they picked, where they stopped, how many times they came back. Offers come only from your real data, like an active promo code or a price that dropped since their visit. Nothing is invented. That first email opens a 7-step sequence spread over about two weeks, each step with one job: a reminder, the usual objections answered, a question they can answer in one word, and a last email that leaves the choice to them. The sequence stops as soon as they pay.

You copy each email and send it from your own inbox. Kwop then tracks every step: who clicked the link, who came back and who paid. Starter shows your hottest 30% of leads with how to follow up each one.

How a payment is tied to a visit

On Pro, you connect your own Stripe, Whop or Shopify account with a read-only key: Kwop can see payments, never move money. It imports the last 90 days, then matches each payment to the visitor who typed the same email on your site, for example in your opt-in, webinar sign-up or application form. You can also pass it yourself with Flow.identify(email). A payment whose email never appeared on your site is not shown.

Every other form field is masked in the visitor's browser, so passwords and card numbers never leave the page.

Ask about your launch in plain English

On Pro, Kwop chat answers questions like "which offer converts best?" or "where do buyers drop off?". The Kwop MCP server lets Claude, ChatGPT, Gemini or Cursor read the same data.

Setup: one line, and a free test first

Before installing anything, paste your sales page link on the home page. Kwop sends 3 test visits through it with a real browser, on desktop and on a phone, and shows their replays in about a minute, with clicks that do nothing, broken links and slow pages reported. No card.

To record real visitors, copy your line from the Setup page of the Kwop app and paste it inside the <head> of your pages. The Setup page has steps for Webflow, Shopify, WordPress, Framer, Wix and custom code.

Which plan fits a coaching or course business

Yearly billing is 20% less. To tie sales to visits and recover checkout drop-offs, you need Pro. Current prices are on the pricing page.

What Kwop does not do

• No heatmaps and no on-page surveys. If you need heatmaps, see Kwop vs Microsoft Clarity; for heatmaps and surveys, see Kwop vs Hotjar.
• It does not send emails for you. You stay in control of what goes out.
• It can't tie a payment to a visit if the buyer never typed their email on your site.

Keep reading

• How to follow up website leads who left checkout
• Why visitors don't buy: how to find out in one afternoon
• How to connect Stripe payments to session replays
• Kwop for Whop sellers