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How to see who visits your website (and who almost bought)

By Kwop · Updated 18 October 2026

Web analytics and session replays show what your visitors did, not who they are: the dependable way to name a visitor is the email they type on your own site (a signup, opt-in or checkout form), while B2B tools can only guess the company behind an IP address or, for some US business traffic, the person. Kwop (kwop.io) records every visit as a replay, names the visitor the moment they type their email, and ties their Stripe, Whop or Shopify payment to them; it never de-anonymizes anyone.

What can you know about a website visitor?

Five kinds of tools answer "who visited my website", and they return very different things. Only two of them can give you a person's name, and only one works in every country and on every kind of site: the email people type on your own site.

For creators, coaches and online shops, whose visitors are mostly private people on home Wi-Fi or a phone, that leaves first-party identification as the method that actually names buyers and almost-buyers.

Can you see who visited your website for free?

Yes for what visitors did, partly for which companies, and only through your own forms for named people. These are the free options as of October 2026:

• Google Analytics 4: how many people came, which pages they saw, where they came from, their device and rough location. No names: Google's policy says no personally identifiable information, such as email addresses, may be passed to Google, and GA4 doesn't log or store IP addresses.
• Microsoft Clarity: free session recordings and heatmaps with no traffic limits and no sampling; recordings are kept for 30 days. Its Identify API can tag sessions with your own user ID, such as an email, which Clarity hashes in the browser, so you can filter the recordings of someone you already know.
• Your server logs: most hosts keep access logs with the IP address, time, page and browser of each request. They tell you a network, not a person (see the next section).
• Leadfeeder Lite: up to 100 identified companies a month, with 7 days of visitor history. Companies only; verified contact details come with the paid Activate plan.
• RB2B Free: company-level identification, 150 resolutions a month, "no person-level ID, no email addresses" according to its pricing page. A 7-day trial includes the person-level features.
• Clearbit's Weekly Visitor Report is gone: Clearbit ended its free tools on 30 April 2025 and points to HubSpot's Breeze Intelligence instead.

None of them, out of the box, tells you that the person who read your sales page twice and left at checkout was Sam, [email protected]. That needs a replay tied to an email Sam typed on your site; in Clarity you wire that link yourself with the Identify API.

Can an IP address tell you who visited?

Not for a private person. An IP address identifies a connection, not a human: a home router shared by a family, a mobile network address shared by many phones, a VPN, a café, an office. Only the internet provider knows which subscriber held an address at a given time, and it doesn't give that to website owners who ask.

That's why IP lookups work at company level: tools like Leadfeeder match addresses to businesses, which works best when the visitor browses from a company network. For a shop or a creator, whose visitors browse from home and from their phones, they return little.

IP addresses can also be personal data in the EU. In Breyer (case C-582/14, 19 October 2016), the Court of Justice of the EU held that a dynamic IP address stored by a website operator is personal data when the operator has legal means to identify the person with extra information held by the internet provider. Recital 30 of the GDPR lists IP addresses among the online identifiers that can be used to identify people. So if you keep them, have a reason, say so in your privacy notice, and don't try to turn them into names. This is general information, not legal advice.

How do creators, coaches and shops get the names of their visitors?

By asking for the email on their own site, earlier in the visit, then watching what each named visitor did. It works in every country, it names private people as well as business buyers, and the visitor knows they gave it to you.

1. Ask for the email before the checkout. A free lesson, a checklist, a waitlist, or a short "where should we send your access?" step on your own page, before the link to a hosted Stripe, Whop or Shopify checkout. A hosted checkout collects the email on its own page, where your site's script can't see it.
2. Record every visit. A session replay of each visit shows the pages, the plan someone picked, the button they clicked and where they stopped, named or not.
3. Match payments to visitors by email. Your payment provider knows who paid. Matching the payer's email to the email typed on your site, for example with a Stripe connection, splits your named visitors into buyers and almost-buyers.
4. Rank who almost bought. Someone who reached checkout, came back twice and left their email deserves a personal message; someone who read one blog post doesn't. The guide to finding the hot leads on your website has a simple score you can copy.
5. Follow up, then fix the page. Write to the almost-buyers from your own inbox, with their consent (see how to follow up website leads), and use the replays of the others to find why visitors don't buy.

Looking for an RB2B alternative for a store or a creator business? You need a different method more than a different vendor: RB2B and Leadfeeder find companies and US business profiles for outbound sales, while a shop or a creator gets further by collecting emails on its own site and following up the people who almost paid.

How does Kwop show who visited and who almost bought?

Kwop (kwop.io) is session replay software that ties every website visit to Stripe, Whop or Shopify revenue and tells you who to follow up. You add one script line to your site: every visit is recorded from then on (or once the visitor consents, with data-consent="required" and Kwop.consent()), and a visitor gets a name only in the ways below.

• Every visit, as a replay. Pages, clicks, scrolling, device and the source of the visit (Google, Instagram, TikTok, an email and so on, read from the browser's referrer). Every form field is masked in the visitor's browser before the replay is sent; the only value Kwop reads from a form is an email address, as described next.
• Named the moment they type their email. When someone types an email address into an email field of one of your own forms (an opt-in, a signup, a checkout form on your site), the script reads it when the field changes or the form is submitted. Password and hidden fields are never read. Turn it off with data-capture-email="off" on the script line, or with data-flow-no-capture on a single form.
• Logged-in apps. If people log in, call Kwop.identify(email) after login, with a name if you have one.
• Their earlier visits come with them. The visitor ID lives in the browser's local storage, so the anonymous visits that browser made before are attached to the email, unless the browser cleared it. A visit from another phone or computer shows as a separate visitor, named once they type their email there too.
• Who paid (Pro). Connect Stripe, Whop or Shopify with a read-only key. Each payment is matched to the visitor who typed the same email on your site, and the replay sits next to the sale. On the Visitors page, the Customers filter shows who paid, Ready to buy shows the high-intent visitors who haven't paid, and With email shows everyone who typed their email.
• Who almost bought. Each visitor gets a buying-intent score from 0 to 100, from how far they went in your funnel, their return visits, whether their email is known and the pages they saw; buyers score 100. A hot lead has a score of 65 or more, a known email and no payment. The Follow-ups page lists them with an email written from their own visit, up to seven over 15 days, ready to send from Gmail in one click. Starter covers your hottest 30% of leads, Pro every hot lead.

Demo data from Nova Academy, a fictional store.

Demo data from Nova Academy, a fictional store.

On privacy: IP addresses are not saved with visits (see Kwop's privacy page), and you can delete a visitor, with their replays and email, from their page in the dashboard. Want to look before installing anything? The free website test sends 3 test visits through your site and shows them as replays.

What can't Kwop tell you?

Kwop doesn't guess identities, so some visitors stay anonymous, and for some jobs another tool fits better.

• No company lookup and no identity database. If you sell to businesses and want the company names of anonymous visitors, Leadfeeder or RB2B do that; Kwop doesn't.
• No name without an email. Someone who never types their email on your site stays anonymous. You still get their full replay, source, device and how far they went.
• Hosted checkout pages aren't recorded. Stripe Checkout and Whop checkout run on their own domains, and Shopify's checkout doesn't run your site's scripts. Kwop sees the click that leads there and matches the payment afterwards by email; a payment made under a different email than the one typed on your site isn't linked.
• No location lookup. Real visits don't show a city, since Kwop doesn't look up locations from IP addresses. The cities in the demo above are sample data.
• Websites only. Visits on mobile browsers are recorded; native mobile apps are not.

Sources

• RB2B, FAQ and pricing: person-level ID US only, global company-level ID, free plan. Checked 17 October 2026.
• Leadfeeder, pricing: Lite plan, up to 100 identified companies a month, 7 days of visitor history; verified emails and phone numbers on the paid Activate plan. Checked 17 October 2026.
• Warmly, pricing: website visitors identified as contacts and companies. Checked 17 October 2026.
• Clearbit, changelog, 13 February 2025: free tools, including the Weekly Visitor Report, discontinued on 30 April 2025. Checked 17 October 2026.
• Google, Best practices to avoid sending Personally Identifiable Information (PII) and IP masking in Universal Analytics (GA4 does not log or store IP addresses). Checked 17 October 2026.
• Microsoft Learn, Clarity FAQ (updated 8 September 2026) and Identify API. Checked 17 October 2026.
• Court of Justice of the EU, judgment of 19 October 2016, Breyer, C-582/14, ECLI:EU:C:2016:779.
• EU, General Data Protection Regulation (EU) 2016/679, Recital 30.